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Crafting an Effective Influencing for Project Manager - Conger's four-pronged approach

An open mic in the stage

Just as the opening lines of a captivating novel draw readers into a story's world, influencing in project management plays a pivotal role in engaging stakeholders and steering decisions. Imagine having the power to shape stakeholder perspectives, urging them to embrace novel plans and ideas.

In this blog post, we'll dive into the potent techniques to master the art of influence, empowering you to navigate intricate stakeholder dynamics with finesse Jay A. Conger's four-pronged approach. Thus helping in crafting an effective influencing for project manager.

Understanding the Art of Influencing and wielding the art of influence is to sway minds and behaviors, a task easier imagined than accomplished. Think back to instances where you've endeavored to steer someone's viewpoint – you'll know it's a skill demanding finesse and strategy.

Jay A. Conger's four-pronged approach, outlined in his seminal piece "The Necessary Art of Persuasion," provides the blueprint for effecting change through thoughtful influence.

The Four Phases of Effective Influence.

Let's delve into Conger's blueprint – a quartet of strategic steps that bear immense significance for project managers seeking to impact stakeholders and drive project success.

Different types of spices


Establishing Unassailable Credibility

To be heard, you must first earn the right to speak. Conger's wisdom propels you to solidify your credibility through a dual prism:

  • Expertise

  • Relationships

Present yourself as an authority on the subject matter, buttressed by your mastery of the topic. Should knowledge fall short, leverage education, research, or even expert collaboration. Equally crucial is fostering robust relationships, built on trust and consistency.

Stakeholders tend to heed those whose integrity shines through prolonged interactions.


Crafting Common Ground for Perspective

The second step thrusts you into the realm of shared understanding. Artful influence demands a thorough grasp of your audience's desires and values. Engage in active listening during interactions, mining invaluable insights.

Armed with these gems, tailor your narrative, highlighting how your proposition aligns with their aspirations. This connection forms the bedrock for a persuasive discourse.

Bunch of beautiful purple flowers


Presenting Compelling Evidence

Step into the role of an advocate, backed by evidence.

Conger's counsel urges you to blend hard data with evocative language. While statistics resonate, their potency amplifies when woven into narratives, anecdotes, and metaphors.

Enrich your case with stories that captivate stakeholders, breathing life into your proposal and capturing their attention.


Weaving an Emotional Connection

The final facet is all about empathy and emotional alignment.

Your influencing journey climaxes when you demonstrate personal investment in your idea's success. Yet, the real magic unfurls when you empathize with your audience's emotions. Gauge their sentiment and mirror it, subtly guiding their sentiments toward receptivity.

Translating Theory to Practice –

Crafting an Effective Influencing for Project Manager

Conger's quartet is not limited to discourse; it weaves through every critical juncture where influence matters, thus helping in crafting an effective influencing for project manager. To heighten your success, these principles must anchor your influencing statement, the harbinger of your concept.

A do more screenshot in the monitor

Let's use an example similar to a real-world scenario:

Meet Rakesh, a seasoned project manager set on introducing a flexible work arrangement for her team. Piquing senior management's interest necessitates an impeccable influencing statement:

Proposing an Agile Work Paradigm

(Step 1: Establish Credibility)

Drawing from my five years championing agile methodologies, I've witnessed firsthand the transformative impact. Notably, my prior initiative yielded a 30% surge in project delivery speed.

(Step 2: Frame for Common Ground)

Understandably, fostering work-life balance tops our team's aspirations. Transitioning to agile methods aligns with this, catalyzing higher morale and a renewed commitment to excellence.

(Step 3: Provide Evidence)

Recent productivity data reveals a 20% uptick in team performance during trial agile work phases. This exemplifies the untapped potential we can unleash by embracing a more adaptable structure.

(Step 4: Connect Emotionally)

We've all navigated the challenges of a static work routine. Envision a harmonious blend of autonomy and collaboration. By embracing agility, we pave the way for a rejuvenated work experience, reminiscent of our most productive and fulfilling days.

A Concluding Note

Rakesh's statement artfully exemplifies the marriage of Conger's four steps.

A tapestry of credibility, commonality, evidence, and emotion,

it entices stakeholders to journey with him. In your project management odyssey, mastering the art of influence stands as a beacon, guiding you through pivotal conversations and steering your stakeholders toward collaborative victories.



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